Nine years, in short.
9
years designing products
14
products shipped
120
usability sessions run
3
design systems built
Demo figures for a fictional designer.
How I take it apart.
01
Frame
One sentence for the problem and one number to move. If it takes two sentences, it is two projects.
02
Teardown
Print the current flow, circle every decision someone made on purpose, count the taps and words to the goal.
03
Test
Five people, a real task, a stopwatch. I watch and I do not explain.
04
Ship
Specs live next to the design as pinned notes. I stay in the room until it is live.
Worked with (invented companies)
Pellam Bank
Ovelle Health
Gridwork
Tallow Notes
Harbour Freight
Kelp Payroll
Kind words.
A. Lindgren
Head of product, Pellam Bank
S. Okafor
Engineering lead, Ovelle Health
M. Duarte
COO, Gridwork
Fictional people and quotes for the demo.




